PO Box 147 Haymarket, VA 20168-0142
(703) 753-4100 (office / mobile transfer)
1 (800) 380-2825 (HighViz Consulting Group)
e-mail: abbe@highvizconsulting.com, abbebuckpr@aol.com
PROFESSIONAL OBJECTIVE: I am seeking a position as a Marketing Communications Specialist –Public Relations Account Manager, with a strong leaning toward active project deployment (start to finish). I am seeking a position where I may contribute to full public relations /editorial projects. I am seeking employment within not for profits, organizations, associations, government agency (Public Affairs Office) and selected private sector companies (financial, information technology, law, health related).
I would like to work for a federal agency or an organization that sorely needs someone who is a seasoned professional in accessing power and connecting the right organziations for meaningful strategic outcomes. These same organizations have clients who have an urgent need to deploy an idea, have it come to fruition and achieve the goal intended. I am a consistently high achiever, team player and thrive on exceeding objectives!
CAREER NARRATIVE: I am an excellent Communications Specialist with a well-known track record. Bringing well-honed, combined expert public relations and business development capabilities within my skill set, I am proud to have the ability to bring to firms I am employed by a major contribution via productivity with a solid and concise approach to tasking. I possess a proactive attitude in meeting job expectations; high energy, meet deadlines, and I am eager to work within a fast-paced team environment; excellent communication skills; ability to implement new procedures and processes with minimal direction; capacity to multi-task projects effectively and efficiently
Having over fifteen years of Communications and Marketing experience, within the government and commercial marketplace, I have vital experience in working within Federal Government "service" based agencies, especially within the SBA, Defense (DoD agencies, OSD, US Army), Civilian, Independent and Not-for-Profit organizations and associations such as ASAE, United Way and the USO. I have also worked extensively with Fortune 500 corporations working at strategic and tactical levels in order to widen their market share. I bring well-developed affiliations and alliances within information technology, corporate and non-profit entities, as well as diverse alliances in the Native American community
EXPERIENCE
08/99 - Present
HIGH VIZ CONSULTING GROUP 8000 Tower Crescent Drive, Suite 1350 Vienna, VA 22182
Principal Consultant - Executive Communications Specialist, Client Relationship Manager
Referenced information on-line: www.highviz.net
PROFILE: HighViz 1 HighViz 2
CAREER NARRATIVE: I am an excellent Communications Specialist with a well-known track record. Bringing well-honed, combined expert public relations and business development capabilities within my skill set, I am proud to have the ability to bring to firms I am employed by a major contribution via productivity with a solid and concise approach to tasking. I possess a proactive attitude in meeting job expectations; high energy, meet deadlines, and I am eager to work within a fast-paced team environment; excellent communication skills; ability to implement new procedures and processes with minimal direction; capacity to multi-task projects effectively and efficiently
Having over fifteen years of Communications and Marketing experience, within the government and commercial marketplace, I have vital experience in working within Federal Government "service" based agencies, especially within the SBA, Defense (DoD agencies, OSD, US Army), Civilian, Independent and Not-for-Profit organizations and associations such as ASAE, United Way and the USO. I have also worked extensively with Fortune 500 corporations working at strategic and tactical levels in order to widen their market share. I bring well-developed affiliations and alliances within information technology, corporate and non-profit entities, as well as diverse alliances in the Native American community
EXPERIENCE
08/99 - Present
HIGH VIZ CONSULTING GROUP 8000 Tower Crescent Drive, Suite 1350 Vienna, VA 22182
Principal Consultant - Executive Communications Specialist, Client Relationship Manager
Referenced information on-line: www.highviz.net
PROFILE: HighViz 1 HighViz 2
Public Relations - Communications qualifications www.highviz.net Communications Specialist/Client Relationship Manager:
Functional Responsibilities included contributing to and monitoring industry and public affairs news for the following clients (partial list):
Greenberg Traurig LLP’s Native American alliances, Agua Caliente (HubZone Military Project)
Data Systems Analysts, Inc., (liaison to DISA, Northrop Grumman Information Systems, Inc.),
USO of Metropolitan Washington,
DRC Corporation (SPAWAR, US Navy),
Stellent Corporation
ATSC
Molen Associates
Connection Concepts/Data Portal
EZ Certify, LLC
Pathfinders, International, LLC
Shipley Associates
Kerringan Media, Inc.
Military Information Technolgy Managzine
AFCEA International
Women In Defense, NDIA
Technica Corporation
Dress For Success, LLC
Federal Account representation being in the following agencies: SBA, State, SSA, Department of Transportation, US Customs, (DHS), Veterans Affairs, Department of Defense, Office of Secretary of Defense, Army Knowledge Online (CECOM), Army Training Command, DISA, FAA, EPA.
Facilitated and worked with executive management teams and marketing / public relations departments. Responsibilities included writing and editing executive and staff biographies, press releases (AP Style), writing and distributing company and organizational press releases with clients over PR Newswire, Business Wire and PR Web. Also worked with internal and external website departments of HighViz clients, to post releases and content on (the) websites. This task aided in developing improved methodologies and systems for gathering news stories that are important to the organization and making them accessible within government bureaus and the general public.
Day to day editorial responsibilities included responding to requests for in-depth searches using Lexis-Nexis, Dow Jones, the Internet and other online tools and print sources; fielding all media inquiries and acting or forwarding them to public relations spokespersons; establishing and developing effective relationships with editorial organizations, client organizations and prime contractor (company) vendors; negotiating and managing vendor contracts; developing and maintaining archives of information for media and analysts, including speeches and presentations, photo and press kit materials; compiling media coverage reports; coordinating monthly executive photo shoots; maintaining press release e-archive.
Public Relations and Event /seminar planning: Skills utilized for customers included communication strategies for clients, often with a recommendation of a key marketing and branding concept. Skilled in editing federal documentation. Event planning, meeting facilitation. Responsibilities included pitching stories, setting up press events, “lunch and learn” seminars, and IRS/Sarbanes Oxley informational webcasts http://www.tvworldwide.com/events/kindstream/
Public Relations and Event /seminar planning: Skills utilized for customers included communication strategies for clients, often with a recommendation of a key marketing and branding concept. Skilled in editing federal documentation. Event planning, meeting facilitation. Responsibilities included pitching stories, setting up press events, “lunch and learn” seminars, and IRS/Sarbanes Oxley informational webcasts http://www.tvworldwide.com/events/kindstream/
Specialized skill set: exhibits quick, accurate, writing skills. Good ability to work in a stressful, high pressure setting. Attention to detail, also possessing the following skills: previous a complete understanding of the daily news cycle; knowledge of primary media outlets; ability to work well both independently and as part of a larger team; to exercise good judgment in anticipating needs; the ability to write and/or edit a senior staffers copy. Composition of departmental and bureau white papers; handled preparation of all major correspondence, from corporate to congressional, in PDF and MS formats (SharePoint, MS Vista).
Public Affairs: SNAPSHOT: Native American business expert: contributed to HUBZone concept “Agua Caliente HUBZone Business Project” for Agua Caliente Band of Cahuilla Indians, client of Greenberg Traurig, LLP during 2003-2005.. ( HUBZone Military Project) also working with the Senate Committee on Indian Affairs and the US Small Business Administration on behalf of the Agua Caliente, Chitimacha and Youngbird Indian Tribes (under Greenberg Traurig)
This work also resulted in initiatives on behalf of the soldier for "wounded warriors", SDVOB contracting initiatives (Small Disadvantaged Veteran Owned Businesses) and supporting the USO Metropolitian Washington and Women in Defense.
Special mention: HighViz/Abbe Buck has also in federal contracting in contracts and proposal+ capture management, duties included working to secure a $50 MM for Bearing Point during FY 2007, $6 Million contract with the US EPA (Government set-aside for Information Experts, 2004: subcontractor to Northrop Grumman on US Army accounts (in 2002 ,2004 under DSA, Inc.);
*Note: HighViz (Abbe Buck) did web build pre-launch, composed all content and branding for clients 1999-2004, including all content and press releases, webcasting for BoardBoost
Responsible for inside/outside sales of specialized reports on the computer and communications industry. Heavy emphasis on LAN to WAN connections, network integration, interoperability issues.
Special Mention: Acquired full procurement knowledge while at DATAPRO; partial set up of GSA Schedule, RFP's, RFQ's, SOW's, SOC's, BPA's etc. Introduced DATAPRO GSA Schedule to resellers and Federal integrators to add to their existing sales agreements agency-wide. These generated dollars were previously unrealized. As a result, named Salesperson of the Year in 1991-1992, 1992-1993 at 174% quota (1991).
EDUCATION
B.A., University of Illinois, Circle (1980), English (Communications)
CONTINUING EDUCATION
Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)
Strategic Selling, Miller Heiman, 1991-1998
''Seven Ways'' (Covey) course
Contract Management support (Shipley).
"Advanced Project Management" GMU Project Management program. (2001-02)
Technical training in MS Excel, all MS programs, Power Point, Outlook; Adobe, Lotus Notes, Knowledge of SUN Microsystems, Picturetel, Filenet, Tivoli, Prosoft, Remedy, SAP, Computer Associates. Shipley Certified (Proposal and Capture Management), (2007)
Special Skill set: All MS Programs, MS Office 7, Visto, SharePoint, Access, Visio. Knowledge Management, CoP, Web content management, Self-study, Learning911.com: (web portal courses): HTML practices, eCRM Methodology; XML, Java. Packages) MMflash programs, Intranet specialist.
AFFILIATIONS
FIRSTGOV
ASAE.org
AFCEA, 1996--present
AFCEA NOVA Chairperson Publicity (2004-present)
ITAA
DoD Knowledge Management
American Management Association
XML User's Group, GSA Federal Government affiliation
DC Webmasters Group, Washington, DC
National Executive and Professional Women
Women In Defense
Women in Technology International (WITI)
Toastmaster's Club
Society of Singers (Board of Directors, 1999-2001)
American Federation of Television and Radio Artists
Business Wire
PRWEB
WEB WIRE
Marketwire
(Work Sample) Press Release: WebWire
ASSYST appoints new Board Advisor Alan Wade, former CIO, CIA, Central Intelligence Agency
**********************
REFERENCES AND ADDITIONAL INFORMATION AVAILABLE UPON REQUEST
Special mention: HighViz/Abbe Buck has also in federal contracting in contracts and proposal+ capture management, duties included working to secure a $50 MM for Bearing Point during FY 2007, $6 Million contract with the US EPA (Government set-aside for Information Experts, 2004: subcontractor to Northrop Grumman on US Army accounts (in 2002 ,2004 under DSA, Inc.);
*Note: HighViz (Abbe Buck) did web build pre-launch, composed all content and branding for clients 1999-2004, including all content and press releases, webcasting for BoardBoost
06/98 - 08/99
GOVERNMENT MICRO RESOURCES, Inc./ T3 Corporation ( 8(a) subsidiary )
Manassas, VA
GOVERNMENT MICRO RESOURCES, Inc./ T3 Corporation ( 8(a) subsidiary )
Manassas, VA
Communications Manager, Federal - CSA II
Reported to Corporation Vice-President/Operations Manager.
Responsibilities included working as main liaison with Federal agencies, both Military and Civilian, on active Requirements Analysis needs within GMR's Network Management Division. This includes drafting all white papers on ESM overview and recommendation, messaging migration in Microsoft, Lotus and Groupwise (Novell) arenas; Messaging migration from cc:Mail and Legacy systems a crucial factor in working on ALL e-mail enterprises; ESM/Network Management, Y2K issues and Knowledge Management strategies also played a high factor in all work accepted and facilitated for the corporation. B2Bi (Business to Business Integration: Groundbreaking efforts into E-Commerce and Intranet infrastructure support ("B to B - B to G"), for GMR successful in first 90 days of inception to customers. E-Commerce emphasis utilized to promote T3 Corporation, 8(a) (Minority-owned) sponsored by GMR under SBA's Mentor-Protégé Program. Duties included developing and maintaining strategic capacity with corporations (as Primes) such as SAIC, TRW, IBM, Northrop-Grumman, Lockheed-Martin, Hughes, ParaProtect, Telos, CSC, CACI.
Special Mention: As lead-in for Federal agencies, a major emphasis was placed on assisting DISA (Defense Information Systems Agency) and like-DoD agencies in having LAN to WAN communication established in Defense Messaging System (DMS) software in both MS and Lotus versions.
4/97 - 06/98
IBM - LOTUS DEVELOPMENT CORPORATION
Washington, DC Office
Responsibilities included working as main liaison with Federal agencies, both Military and Civilian, on active Requirements Analysis needs within GMR's Network Management Division. This includes drafting all white papers on ESM overview and recommendation, messaging migration in Microsoft, Lotus and Groupwise (Novell) arenas; Messaging migration from cc:Mail and Legacy systems a crucial factor in working on ALL e-mail enterprises; ESM/Network Management, Y2K issues and Knowledge Management strategies also played a high factor in all work accepted and facilitated for the corporation. B2Bi (Business to Business Integration: Groundbreaking efforts into E-Commerce and Intranet infrastructure support ("B to B - B to G"), for GMR successful in first 90 days of inception to customers. E-Commerce emphasis utilized to promote T3 Corporation, 8(a) (Minority-owned) sponsored by GMR under SBA's Mentor-Protégé Program. Duties included developing and maintaining strategic capacity with corporations (as Primes) such as SAIC, TRW, IBM, Northrop-Grumman, Lockheed-Martin, Hughes, ParaProtect, Telos, CSC, CACI.
Special Mention: As lead-in for Federal agencies, a major emphasis was placed on assisting DISA (Defense Information Systems Agency) and like-DoD agencies in having LAN to WAN communication established in Defense Messaging System (DMS) software in both MS and Lotus versions.
4/97 - 06/98
IBM - LOTUS DEVELOPMENT CORPORATION
Washington, DC Office
Federal Account Manager, Defense and Civilian agencies
Military - Civilian prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region. Accounts included US Department of Defense: (US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA); US Courts/AO, (30 REGIONS) SSA, (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Customs Service, US Secret Service, ATF); United States House and Senate (Sergeant at Arms Computer WAN), US Department of Veterans Affairs
1994 - 1997
L-3 Communications (Titan Systems)
Corporate Headquarters, Mt. Laurel, NJ
Military - Civilian prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region. Accounts included US Department of Defense: (US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA); US Courts/AO, (30 REGIONS) SSA, (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Customs Service, US Secret Service, ATF); United States House and Senate (Sergeant at Arms Computer WAN), US Department of Veterans Affairs
1994 - 1997
L-3 Communications (Titan Systems)
Corporate Headquarters, Mt. Laurel, NJ
Director of Marketing, Information Systems and Services Division
Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Potential customers in Fortune 50-100-500 companies, including Independence Blue Cross, Blue Shield, Glaxo - Wellcome, Rhone-Poulenc,
Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.
Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.
Responsibilities include: set-up for POAM and full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.
As part of I S & S team contributes up to $10 Million in revenues generated in a three + year period.
Lotus Education: Resulted in becoming Trainer/Instructor (1994-1995) Training to BUPERS US Naval personnel in 1996-97) Lotus Authorized Education Center.
Special Mention: SEMCOR/Titan Corporation spokesperson (liaison to all media from 1994-1996); press releases, sound bites, Internet links to key corporations and major trade publications.
1990-1993
DATAPRO INFORMATION SERVICES, a McGraw Hill Company(now Gartner - Datapro)Delran, NJ
Account Executive, Federal Services Division
Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Potential customers in Fortune 50-100-500 companies, including Independence Blue Cross, Blue Shield, Glaxo - Wellcome, Rhone-Poulenc,
Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.
Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.
Responsibilities include: set-up for POAM and full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.
As part of I S & S team contributes up to $10 Million in revenues generated in a three + year period.
Lotus Education: Resulted in becoming Trainer/Instructor (1994-1995) Training to BUPERS US Naval personnel in 1996-97) Lotus Authorized Education Center.
Special Mention: SEMCOR/Titan Corporation spokesperson (liaison to all media from 1994-1996); press releases, sound bites, Internet links to key corporations and major trade publications.
1990-1993
DATAPRO INFORMATION SERVICES, a McGraw Hill Company(now Gartner - Datapro)Delran, NJ
Account Executive, Federal Services Division
Responsible for inside/outside sales of specialized reports on the computer and communications industry. Heavy emphasis on LAN to WAN connections, network integration, interoperability issues.
Special Mention: Acquired full procurement knowledge while at DATAPRO; partial set up of GSA Schedule, RFP's, RFQ's, SOW's, SOC's, BPA's etc. Introduced DATAPRO GSA Schedule to resellers and Federal integrators to add to their existing sales agreements agency-wide. These generated dollars were previously unrealized. As a result, named Salesperson of the Year in 1991-1992, 1992-1993 at 174% quota (1991).
EDUCATION
B.A., University of Illinois, Circle (1980), English (Communications)
CONTINUING EDUCATION
Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)
Strategic Selling, Miller Heiman, 1991-1998
''Seven Ways'' (Covey) course
Contract Management support (Shipley).
"Advanced Project Management" GMU Project Management program. (2001-02)
Technical training in MS Excel, all MS programs, Power Point, Outlook; Adobe, Lotus Notes, Knowledge of SUN Microsystems, Picturetel, Filenet, Tivoli, Prosoft, Remedy, SAP, Computer Associates. Shipley Certified (Proposal and Capture Management), (2007)
Special Skill set: All MS Programs, MS Office 7, Visto, SharePoint, Access, Visio. Knowledge Management, CoP, Web content management, Self-study, Learning911.com: (web portal courses): HTML practices, eCRM Methodology; XML, Java. Packages) MMflash programs, Intranet specialist.
AFFILIATIONS
FIRSTGOV
ASAE.org
AFCEA, 1996--present
AFCEA NOVA Chairperson Publicity (2004-present)
ITAA
DoD Knowledge Management
American Management Association
XML User's Group, GSA Federal Government affiliation
DC Webmasters Group, Washington, DC
National Executive and Professional Women
Women In Defense
Women in Technology International (WITI)
Toastmaster's Club
Society of Singers (Board of Directors, 1999-2001)
American Federation of Television and Radio Artists
Business Wire
PRWEB
WEB WIRE
Marketwire
MediaBistro
PRSA
Portfolio Data:
Portfolio: www.abbebuckpublicrelations.blogspot.com
HighViz PR PROMO Challenge (PR Concept):
Podcast: PR, Auburn University
Blogs: highvizpr, abbebuckpr
Article:
Article:
ASSYST appoints new Board Advisor Alan Wade, former CIO, CIA, Central Intelligence Agency
Advanced Software Systems, Incorporated (ASSYST) welcomes Alan Wade, former Chief Information Officer of the Central Intelligence Agency (CIA) and the United States Intelligence Community to its Board...
**********************
REFERENCES AND ADDITIONAL INFORMATION AVAILABLE UPON REQUEST
**********************
From: Hoovers
Type: Private
On the web: http://highvizconsulting.com
President and Principal Consultant: Abbe Buck
BACKROUND: Short for "High Visibility", (High-Viz-Ability, as we call it), boutique PR and marketing firm HighViz Consulting Group, specializes in raising awareness for companies and organizations. The firm's services include media relations, communications, crisis management, business development, and related marketing services. The company specializes in serving information technology companies and government agencies.
(NOTE: I am seeking to work for more non-profits, law firms, entertainment companies and associations. I am also very interested in securing talent for Speakers Bureaus and working directly with PR firms in building their client portfolios)
Please see my other profile located at http://www.linkedin.com/in/abbebuck
www.highvizpr.blogspot.com
www.abbeuck.com/blogspot.com
Specialties:
• Strategic Communications Plans
• Account Management
• PR Business Development
• Viral Marketing Campaigns
• Social Networking expert
• Development and Production of Publications
• Presentations and Oral Communications
• Crisis Communications; Reputation Management
• Internal Communications
• Media Relations
• Public Affairs - Advocacy
• Writing Articles
• Public Relations Training
• Special Events Training
• Podcasting, webcasts, weblogging, eMedia. video production
..........
